Few assets are as important to a business as a trademark. That is why Harness IP is dedicated to helping clients fully realize the value of their mark. We deliver extensive experience in all areas of trademark licensing, as well as with merchandising programs and larger scale trademark holding company matters. We are involved in significant transactions of important brands. We ably represent both licensors and licensees, as we are well versed in the commercial and legal aspects pertaining to both sides of the deal.
Our trademark expertise is both broad and deep. Our experience ranges from trademark licensing, joint ventures and strategic alliances; to supply and distribution, co-branding, franchising, marketing, promotion and advertising agreements; to the transfer, sale or acquisition of marks or portfolios of marks. Our trademark licensing skills span the full array of industries, a sampling of which includes consumer goods and retail, electronics, entertainment and media, financial services and food and beverage, among many others.
We work with our clients to design and aggressively enforce defensive strategies for trademarks, trade dress and unfair competition. We recognize how important it is for our client to preserve and leverage their unique trade identity in an increasingly competitive and complicated market space.
Our extensive and practical command of the many forums where trademark and unfair competition issues are decided have served our clients well. Our trademark experience in federal and state courts; ITC Section 337, U.S. Trademark Office and UDRP proceedings; as well as in arbitration, mediation and other alternative dispute proceedings are often the critical reason a favorable outcome is achieved.