Harness IP Principals Bryan Wheelock and Joe Walsh joined Doug Farren, managing director of the National Center for the Middle Market and host of The Market that Moves America podcast, for this recent episode of the podcast that delved into the often-underestimated world of trademarks and their immense value within the middle-market landscape.

The discussion covers strategies and insights crucial for entrepreneurs, business owners, and investors aiming to harness the power of trademarks to enhance brand recognition, drive business growth, and significantly impact company valuation. Tune in here for actionable insights and real-world examples that shed light on the untapped potential of trademarks as invaluable assets within the middle market.

Harness IP is celebrating more than 100 years as an intellectual property law firm. Founded in 1921, the firm currently holds a No. 2 ranking from IAM Media for providing counsel to 44 companies with the largest portfolios of issued U.S. patents. The firm also ranks No. 6 for filing the most patent applications on behalf of those companies. Harness IP’s attorneys and IP professionals focus exclusively on patents, trademarks, global IP management, litigation and other IP rights. The firm has offices in metropolitan Dallas, Detroit, St. Louis, and Washington, D.C. Visit www.harnessip.com for more information.